Writing a Business Book to Hook New Customers
I’m thrilled to announce the recent publication of my book, Build a High-Performing Home Care Business (without losing your mind). The reason I’m sharing this exciting news is not because I am trying to convince you to buy it, though you can find it on Amazon. Instead, I want to tell you about the power of a business book as a marketing tool.
I targeted a niche market with my book: owners of home care agencies. The subject won’t appeal to everyone, but it is highly relevant and useful to everyone who owns a home care agency. That’s a huge audience, and the industry is growing every year.
To ensure my book will continue to appeal to that growing audience year after year, I focused on an “evergreen” topic — building a high-performing organization — which means this book will not go out of date any time soon.
Selling books is just one reason to become an author. A published book also provides a platform that allows you to grow your business.
A published book positions you as an expert in your field, even if you are somewhat new to your business.
Addressing a professional group at a conference is a great way to get exposure to many potential customers at one time. As an author you are more sought after as a speaker, because you’ve already proven your expertise.
Once you’ve secured a speaking engagement, the opportunities to drive awareness of who you are and what you do only multiply. Your name and your bio, including the title of your book, will appear in promotional mailings, on the event website, and on handouts at the event. During your talk, you can mention your book to further drive sales. Some events will arrange for book sales and invite you to have a book signing after your talk. Once people have bought your book, you’ve given them a great way to remember who you are when they are in need of your services.
At a networking event, your business book is your business card on steroids. Your book tells people so much more about who you are, what you know, what you do, and how you can help them. Always bring along a copy or two to your networking events.
Copies of your book make a practical, memorable, and unique gift to the right prospect or customer.
If you’re interested in learning how to get started writing your own book, reach out and I’ll share my journey to publication with you.
If you would like to learn more about how this might apply to your business, let’s talk: