Tips to Customer Loyalty

It’s important to keep your product/service at the top of your customers’ minds.  This means you need to have frequent interaction with them, giving them unexpected positive experiences, adding value that sets you apart from your competitors.

Here are some ideas that will gain customer loyalty, and give them a reason to keep coming back:

1 – Thank You Notes:  Hand-write personal notes, thanking them for their business or saying you appreciate them.  Your customers will rave about you.

2 – Following Up:  Always follow-up with a note, phone call, personal visit, or an email.  Don’t assume your customers are always happy with your service/product.

3 – Product Purchase Anniversary:  Take a moment to send a card to update them on your business, to check that everything is going well, or to remind them their warranty is about to expire.

4 – Company Birthday Celebration:  Thank your customers for helping your business grow.  Send them a personalized note attached to an advertisement telling them about your birthday sales.

These small gestures will make your customers feel valued, special, and important.  They may be small acts, but they can yield big results.