The Price is Right
The fastest way to improve your margins is to increase your prices. That’s right – increase price.
There are a lot of reasons and excuses I hear from business owners why this may work in OTHER business but this will not work in THEIR business.
All of the businesses that I work with evaluate their prices. The reason this works is because we build a Unique Selling Proposition that communicates the unique value thus compelling the prospect to shift their focus away from price and towards value in the buying decision.
YOUR CHALLENGE: Look at your pricing model and evaluate how you are selling. If you are competing on price – start changing the conversation with your prospects.
If you would like to learn more about how this might apply to your business, let’s talk:
