The 2-Minute Marketing Advantage: How Short Videos Can Transform Your Small Business

While traditional marketing methods like print ads, billboards, and radio spots still have a place in your overall marketing plan, the data shows that video—and short-form video in particular—is one of the most powerful tools in your marketing arsenal. 

The Impact of Short Video on Consumers

Short-form videos are videos under two to three minutes long that are perfect for sharing announcements, promotions, product demos, testimonials, and fun and engaging content. People in general have shorter attention spans today, with studies showing the average person loses concentration after just 8 seconds, and social media users in particular tend to scan and scroll rather than read word for word.  When your posts are written text, you risk people missing your key points. Short videos align perfectly with modern viewing habits and make it easy to capture interest from the get-go.

What’s more, video has been shown to be a major influence over purchasing decisions. According to Google, 90% of consumers say they use online video to help decide on a purchase. And an Internet Retailer survey found that customers are 64-85% more likely to buy a product after watching a video about it. Simply put, customers want snackable visual content to introduce your brand and products.

Video Marketing by the Numbers

Need more convincing about investing in video? Data fromHubSpot’s marketing statistics shows:

  • Video marketers get 66% more qualified leads per year
  • 81% of businesses use video as a marketing tool 
  • 87% of marketing professionals use video for online marketing
  • Videos up to 2 minutes long get the most engagement

Video outperforms other major content types like blogs, ebooks, and images when it comes to driving views, engagement, leads and sales. It’s a format today’s customers respond best to.

Types of Effective Short Videos

So, what kinds of short videos should businesses create? Expert tips, product videos, customer testimonials, how-to videos, event recap videos, and behind-the-scenes looks into your business all work well. The key is keeping things engaging, authentic, and bite sized.

Creating Professional Videos Yourself

You don’t need to hire an expensive video crew to get great results. Most newer smartphones can capture high-quality video, and there are plenty of simple, affordable editing apps and software to polish your videos. If you find you like making videos yourself, consider investing in a few basic, inexpensive accessories like a microphone, lighting kit, and tripod to maximize quality.

With some time and creativity, you and your team can produce attention-grabbing short videos to market your business on social media, websites, emails and more. Making the investment in short-form video marketing is one of the best decisions you can make to boost engagement and drive sales.

If you would like to discuss strategies to grow your business, let’s talk:

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