Speaking Engagements Build Connections

Public speaking may not be the first marketing tactic that comes to mind, but it can be an incredibly powerful tool for building your brand, establishing expertise, and making valuable connections. Here’s why you should consider becoming a guest speaker, along with tips for rocking the stage.

Increased Visibility and Credibility

When you speak at an event, you instantly gain visibility in front of a targeted audience of potential customers or referral partners. For a limited time, the audience is focused on you, and you have their undivided attention. Speaking allows you to showcase your expertise and position yourself as a go-to authority in your field. This builds trust, credibility, and brand recognition that can lead to more sales.

Networking Gold  

An engaging talk enables you  to connect face-to-face with your ideal clients as well as other professionals who may want to collaborate or refer you to their network.

Overcoming Your Fear of Public Speaking

For many, one of the biggest obstacles to leveraging public speaking is nerves and anxiety around being in the spotlight. But as uncomfortable as it may feel at first, the rush and pride of connecting with an audience and seeing those “aha” moments is incredibly rewarding. The more you practice public speaking, the more natural and enjoyable it becomes.

To ease your nerves:

  • Start small with lower-stakes opportunities like talks on Instagram Live or at local meetups 
  • Co-present with a friend or fellow business owner
  • Repurpose existing content you already know resonates with your audience
  • Focus on your intention to provide value, not your fear

Finding Your Sweet Spot

The most compelling talks inspire audience transformation by offering a fresh perspective or practical strategies for overcoming a common challenge. Think about talks that you’ve enjoyed. Chances are, they made you feel like taking action and making changes in your life or work. 

When choosing your speaking topic, look for ways to tap into your unique expertise to solve a problem or answer burning questions for your particular audience.

Some ideas:

  • Speak to a pain point you frequently help clients overcome
  • Share strategies based on your entrepreneurial journey 
  • Offer a new way of thinking about a hot industry topic
  • Teach a step-by-step process for achieving a particular goal

Pitching Yourself as a Guest Speaker

Once you’ve identified the sweet spot overlap between your expertise and audience interests, it’s time to start pitching yourself as a potential speaker at relevant events and conferences. 

Look for opportunities by:

  • Monitoring event listings in your community 
  • Reaching out to local or virtual networking groups

Also consider creating your own opportunity by hosting an event in your business place, or partnering with another business owner to create a program.

Public speaking can be an incredibly effective way to raise your business profile, build meaningful connections, and generate more leads and sales. What are you waiting for?

If you would like to discuss strategies to grow your business, let’s talk:

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