If you ask a room full of business owners if they’re a referral based business the majority will declare a resounding YES!
The truth is that very few have a defined Referral Program that’s run and managed with predictable results. If referrals are a key element of your marketing plan, then start by answering:
- What are the triggers to ask your clients for referrals?
- What is the defined script used to get solid referrals?
- And how are you incenting and thanking your referral sources.
YOUR CHALLENGE: Take a second look at your current and potential referral sources, then begin to help each one of them learn more about how to best recommend you.
If you would like to learn more about how this might apply to your business, let’s talk: