Marketing & Sales Teams Should Work Together

Marketing teams answer questions and guide the customers through every point in the purchase process.  They alleviate customer concerns and fulfill customer needs.  But sales teams typically outnumber marketing team by a wide margin, and are usually considered an “expense” when sales teams are considered “revenue.”

For a business to be successful, it’s important to have these two teams work together, even though they are two very different pieces of the puzzle. Here are a few things to consider…

Establish a clear vision for your marketing team.  Make sure there is clarity and understanding when it comes to their responsibilities..  Leverage marketers to achieve increased sales by presenting the marketing team as thought leaders and problem solvers. Sales teams can produce better revenue growth when they engage with their marketing teams.

It’s not uncommon for the marketing team to have very little knowledge of the sales process, and for the sales team to have very little knowledge of the effort it takes the marketing team to generate leads for them.  So, by having the two teams work together, they can learn how to attract the right clients, address problems on both sides, and maintain a competitive edge in the market.