How to Keep Your Business Top of Mind
No matter what kind of business you own, it’s important to have a strategy to keep your company top of mind. Even when your customers are not actively engaged with your business, you want to ensure they always think of you as their first choice. You can achieve this through regular interactions with them, reminding them of the unique value of your products or services, and offering them something special that your competitors aren’t providing.
The key to ongoing relationships is to figure out how you can be of value to your customers. Some questions to ask yourself are:
- What do my customers need?
- What do my customers care about?
- How can we help them meet that need more efficiently?
- Why reasons do I give customers to prefer my business over others?
Here are some ideas for keeping your business top of mind after the sale.
Send a personalized message
A handwritten thank-you note that acknowledges how much you appreciate their business provides them with your contact information to help them stay in touch with you.
Checking in to see that your customers are happy with their purchase provides that extra value and keeps that conversation going. Your follow-up confirms for the customer that they made the right choice and demonstrates that you’re there for them after the sale has been completed.
Surprise and delight your customers
Celebrate a holiday or a milestone anniversary with a special gift or experience to thank your customers for their loyalty. There are many events you can celebrate – the anniversary of the customer’s first purchase; the anniversary of the start of your business; your customer’s birthday; mainstream holidays, fun or silly holidays (think Groundhog Day) to name a few occasions that might provide a reason to offer something special to loyal customers.
Offer more information
Send your customers something relevant to their buying decision, like an ebook or a webinar invitation, that educates them on getting more value from their purchase.
Membership club or rewards program
A free product or service is one of the most powerful incentives you can offer to customers to return to your business.
Product/service lifecycle prompts
If your product or service has a lifecycle that requires repeat service or sales, such as parts replacement or contract renewals, offer your customers a reminder service so they know when it’s time to schedule a service visit, replace a battery or renew an agreement.
Be sure to consider all aspects of the experience when creating your interactions with customers. If you’re sending a message, design it so it looks inviting and appealing. If you’re offering a gift, wrap it up with a bow to make it extra special. These gestures make your customers feel valued, special, and important. They may be small acts, but they can yield big results.
If you would like to learn more about how this might apply to your business, let’s talk: