Five More Ways to Prompt Repeat Business
Today I’m sharing another five ways you can get more business from your current customers. If you missed part one of this series, you can find it on last week’s blog.
6. Loyalty Programs
Whether you call it a club, VIP program, frequent user award, or anything else, a loyalty program take the customer relationship to the next level. By recognizing the relationship with a formal name and committing to offering rewards, you forge a connection with customers who are already sold on coming back to your business regularly. All you have to do is make them feel special!
7. Make offers
Give customers an incentive for coming back next time. Tell them about what happens with their next purchase or when they provide a referral to your business.
8. Apply the 80/20 rule to your marketing and sales communications
Creating customized, targeted pitches for your different customer segments ensures your sales and marketing messages resonate with customers. Eighty percent of your business comes from 20% of your customers. What are you doing to maintain relationships with that 20%? Are they getting value that demonstrates your appreciation for how important they are to your business? Take a look at the customer tier below the top 20% — how are you motivating them to rise to the next level up?
9. Surprise and delight
Often relationships are built around tiny moments that create a big impact. It might be a sample with a purchase, a birthday or holiday gift, or a special event invitation. When customers receive gifts from you, they feel they have a relationship with you.
This tip is a culmination of the previous 9 tips. Communicate regularly and frequently. If you go silent, consumers may only remember the competitor who is communicating and forget about what your business offers.
The internet has made it possible for consumers to be far more informed about their buying options and to become more savvy shoppers. Take every opportunity to communicate about every aspect of your business. That way customers keep you top of mind and stay aware of all that you do.
So there you have it: 10 easy ways to convert one-time buyers into repeat customers. To get started, experiment with one or two of these tips and see what works. Keep trying new things until you land on what works best for your business.
If you would like to learn more about how this might apply to your business, let’s talk: