Customer Service Excellence
When you think about customer service, do you usually remember the good experiences, or the bad experiences? How often do you have really memorable customer service? Unhappy customers tell their friends about their experiences more than happy customers do. That’s a lot of lost potential customers! Your goal should be delivering not just a good or great customer experience to your audience, but an excellent one!
Here are a few things you can do to make every customer interaction excellent:
- Give your customers as few steps as possible to get the job done. Don’t make them go through a ton of steps to get something accomplished. Reduce their effort as much as possible, or do it for them. Help them solve their problems. Don’t make them chase their solutions.
- Spend time getting to know your customers. This not only involves them, but it helps you to improve your products or services based on their likes, dislikes, goals, etc. Creating a personal experience gives your business opportunities to grow. It also makes your customers feel valued.
- Turn a bad customer service experience into a great customer service recovery. Listen, ask questions, clarify what went wrong, and then start the process of gaining their trust back. Don’t just walk away from an unsolved problem.
If you would like to learn more about how this might apply to your business, let’s talk: