Brainstorming and Idea-Generating
Brainstorming doesn’t have to be done in a roomful of other people. It doesn’t have to be done in a group, in a fancy setting, or involve a large team of creative individuals. It can be done on your own, in a familiar and comfortable setting, when you’re ready to generate ideas to enhance your business.
First, make sure you are off all your electronics, to avoid distractions, and to give all your attention to your creative project at hand. Physical writing can activate your brain differently than typing does.
Second, figure out why you are brainstorming. Is it to generate ideas, solve a problem, or train your brain?
Here are a few brainstorming techniques you might want to try:
- Word Bank: Find the right words to use in a copy or a story. Do this by finding specific kinds of words on specific topics.
- Word Association: Choose words that say much more than they mean. This is where context is everything. This can be how you detail a train-of-thought that has you stuck in a rut.
- Questions: Answer questions you already know and find questions you didn’t realize you had.
- Image Association: Use a visual image to trigger ideas in context.
If one method doesn’t work, try another. Try a combination of methods if needed. Or simply make up your own technique. Your main purpose is to try to reboot the way you’re presently thinking.
If you would like to learn more about how this might apply to your business, let’s talk:
