Attention in Advertising
There is tremendous pressure on today’s business owner to participate in email marketing. Imagine knowing how to make it a successful lead generation tool for your business!
I use a marketing technique known as A-I-D-A. Using the right subject line to grab their attention, we double and triple their open rates. Then we use copy that specifically increases interest and drives the behavior of the prospect to take action. Remember A-I-D-A, Attention, Interest, Desire, Action.
YOUR CHALLENGE: Take a critical review of your marketing material to see if you are effective in using the A-I-D-A technique. Be sure to find ways to measure the impact of any marketing program.
If you would like to learn more about how this might apply to your business, let’s talk:
