Are You Differentiating Your Business from the Competition?
Most businesses have competition – it’s a fact of life. There are a vast array of marketing strategies and tools that allow you to compete for the biggest share of the market for your products or services. All these strategies and tools are more effective when they align and rest on a solid foundation – your unique value proposition.
- For _________ (target customer)
- Who ____________ (customer’s need or opportunity)
- Our _____________ (your product or service name)
- Is ________ (describe product category)
- That ___________ (statement of benefit)
If you would like to learn more about how this might apply to your business, let’s talk: